So how about THIS for a little nifty product placement? At work, we have this tree on the wall for the march of dimes. Buy a leaf, have it posted on the tree along with a name of the person it represents. After the first few days, nobody had bought a leaf. Then I got a great idea – purchased a leaf for a dollar and dedicated it to “Mason Trellis”, hero of Early ReTyrement. And now everyone at work who’s read the book is in on the joke, and maybe the buzz will bring out a few more sales.
Mason would be proud with my guerilla marketing.